There is always one thing during marketing which people forget ,it is
providing value to the consumer. People promote email/zip submits as
they are so lucrative and a lot of money can be made but have you ever
thought that they are just frauds(or very near to it). They may give
the gift,but their steps are so many that many peoply leave and next
time they may not be interested in your websites's banners. Always try
to provide some value so that the people might be interested. Same
thing applies to free trial offers. Always promote the ones which are
familiar to the user and have easy unsubscribe option to save them
from recurring payment,in case they are not satisfied with the
product.
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