Today I am going to discuss some basic terms used in a mobile or web affiliate marketing which are known to many but some still are confused what are those(a handbook for mobile advertising):
CPA (Cost Per Action): The amount of cost for a conversion such as a sale or lead is termed as CPA.
CPM (Cost Per Thousand): The cost of 1000 banner impressions for your ad is called cpm
CPL (Cost Per Lead): It is a part of CPA but it does not include any cost to the user.
Impression: Impression is just a term used to describe how many times your advertisement was shown to your users.
Affiliate: A Web site owner or an online marketer that earns a commission or finders-fee for referring clicks, leads, or sales to a merchant.
Clickthrough rate (CTR): It is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.[1] [2] [3] [4] [5] For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the clickthrough rate for the advertisement would be 1%.
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
For mobile always leave your advertisement after 100 clicks without conversions,otherwise stack the money from it until
the cream is gone. Just focus on one of your niche and marketing method and don't leave it until you master it.
CPA (Cost Per Action): The amount of cost for a conversion such as a sale or lead is termed as CPA.
CPM (Cost Per Thousand): The cost of 1000 banner impressions for your ad is called cpm
CPL (Cost Per Lead): It is a part of CPA but it does not include any cost to the user.
Impression: Impression is just a term used to describe how many times your advertisement was shown to your users.
Affiliate: A Web site owner or an online marketer that earns a commission or finders-fee for referring clicks, leads, or sales to a merchant.
Clickthrough rate (CTR): It is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.[1] [2] [3] [4] [5] For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the clickthrough rate for the advertisement would be 1%.
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
For mobile always leave your advertisement after 100 clicks without conversions,otherwise stack the money from it until
the cream is gone. Just focus on one of your niche and marketing method and don't leave it until you master it.
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